إدارة السمعة المؤسسية في التعليم من منظور قيمي إسلامي: دراسة تأصيلية

Abstract

Abstract

This foundational study aims to construct an authentic conceptual framework for institutional reputation management within the educational sector based on an Islamic values perspective. It addresses the knowledge gap caused by the uncritical adoption and application of Western corporate and marketing models to educational institutions. The study employed a grounded analytical and documentary approach to review modern administrative literature and extrapolate foundational concepts corresponding to reputation within Islamic intellectual heritage.
The findings reveal that Islamic heritage is rich in integrated concepts framing institutional standing and capturing the essence of reputation, such as Lisan Sidq (cumulative truthful legacy), Al-Athar (sustainable impact), and Hifdh Al-Jah (institutional legitimacy and protection). Furthermore, the study establishes that educational reputation from a value-based perspective is not a mere promotional activity or PR display, but rather a moral capital resulting from the alignment between internal value identity and operational performance, driven by principles of trustworthiness (Amanah), mastery (Itqan), transparency, and justice.
The study proposes a systemic conceptual framework comprising value inputs, administrative and communicative processes, outputs manifested in societal trust and legitimacy, and a continuous feedback mechanism. It concludes with practical recommendations for educational leaders and policymakers to embed value-based governance and transparent crisis management, alongside suggestions for future research to develop empirical scales for value-driven reputation.
Keywords: Corporate reputation management, Islamic values perspective, intangible capital, ethical governance, positive impact, good reputation, trustworthiness, responsibility, spiritual purification, mental image.