تنويع مصادر الإيرادات في الجامعات الحكومية السعودية في ضوء رؤية المملكة 2030 دراسة تطبيقية على الجامعة الإسلامية بالمدينة المنورة

Abstract

This study aims to assess the current state of revenue diversification in Saudi public Universities as a means of achieving financial sustainability, through an applied study at the Islamic University of Madinah. The study adopted a descriptive-analytical approach and utilized data from a questionnaire administered to a purposive sample of 125 academic, administrative, and financial leaders, drawn from a population of 182 individuals.
The analysis revealed that government funding remains the primary source for covering the University’s expenditures and that available self-generated revenues are highly concentrated in a limited number of revenue sources. The overall mean for the revenue diversification dimension was 3.64 out of 5. Stepwise linear regression analysis showed that investment in university endowments, fee-based educational platforms, paid academic and training programs, and the activation of the alumni association collectively explained 53.6% of the variation in respondents’ assessments of revenue diversification.
The study proposes a practical approach to building a diversified revenue portfolio based on the management of endowments and assets, knowledge commercialization, expansion of partnerships, and the development of sustainable institutional relationships with alumni, within a governance framework that balances revenue generation with the protection of the University’s educational mission.
Keywords: Revenue Sources, Public Universities, Saudi Vision 2030.