Impact of Strategic Leadership on Achieving Competitive Advantage through Crisis Management: A Field Study in Banks Operating in Amanat Al Asema "Sana’a"

Abstract

This study aimed to identify the impact of strategic leadership on achieving competitive advantage through crisis management in banks operating in Amanat Al Asema. The study adopted the descriptive analytical approach, and its population consisted of all employees in leadership and supervisory positions in banks under study, amounting to (1710) employees. A sample of (313) members was selected by the random probability stratum method. Data was collected by a questionnaire. The data was entered, coded, and processed using the SPSS 23. Structural equation modeling (SEM) using the partial least squares (PLS) algorithm was used to test the hierarchical model of the study at two levels using the SmartPLS 3 program. The reflective model was used to analyze the first level, and the formative model was used for the second level. The study results showed that the banks under study pay great attention to achieving competitive advantage in all its dimensions, as well as to practicing strategic leadership in all its dimensions, and to practicing crisis management in all its dimensions as well. The results also revealed that there was a direct statistically significant impact of strategic leadership in all its dimensions combined and crisis management in all its dimensions combined, on achieving competitive advantage for the banks under study. The study also showed a decrease in the level of the impact of strategic leadership on achieving competitive advantage through crisis management, compared to the impact of the strategic leadership variable alone on achieving competitive advantage for the banks under study. The study recommended the need to strengthen the practice of strategic leadership in all its dimensions for its impact to achieve competitive advantage in the banks under study. A priority should also be given to the practice of crisis prevention policy, in the banks under study.