Jurisprudence of Financial Returns for Influencers from Social Media Platform Advertisements: Snapchat as a Model 10.35781/1637-000-115-003

Abstract

This research talks about the financial returns that influencers benefit from Snapchat platform advertisements, as it included a definition of financial returns and a statement of what is meant by the Snapchat platform and what is meant by influencers, with a statement of the methods of determining their financial return, with a focus on the images of advertising on the Snapchat platform and adapting the relationship between its parties, and a statement of the influences that may affect the ruling on those financial returns, relying in this after seeking the help of God Almighty on the inductive approach to fatwas and issues related to the subject, and the descriptive approach by correctly depicting the subject of research in the reader's mind, and the deductive approach based on extracting the correct ruling according to what appears to the researcher, with a statement of the meaning of the evidence, and the comparative approach by looking at the different schools of jurisprudence in related issues and weighing between them. The introduction in this research came to define the terms of the title, and the first section came to explain the total sources of financial returns from the "Snapchat" platform, whether for the platform itself or the influencers who create content or users in general, as the second section came to explain the sections of advertisements on the "Snapchat" platform from several aspects, and the third section was allocated to talk about the jurisprudential basis for the ruling on the financial return for the influencer from advertisements on the Snapchat platform, and the researcher preferred in it the permissibility of the financial return from advertisements, whether those that are initiated by the influencer without a contractual relationship, or what was the result of a contractual relationship if the contract was a donation contract or a compensation contract, and the researcher explained that the compensation contract in it revolves between being a lease or a reward, and both are permissible according to Sharia. The research in the fourth section addressed the impact of the content and nature of the advertisement on the legal ruling on the financial returns of the influencer from advertisements on the "Snapchat" platform. The research concluded that whoever's content is permissible and the advertisement is permissible, then he is on the basis of permissibility. As for whoever's content is forbidden in itself, then all of his returns from the platform's advertisements are forbidden. Likewise, whoever's content 1S forbidden for others, unless the advertisement is permissible forbidden for others, but it was published on the influencer's account without his knowledge of its reality. As for whoever's some of his content is forbidden and some of it is permissible, then the ruling is for the majority of them.