Evaluating an AI-Driven Digital Innovation Platform for Entrepreneurship and Social Enterprise in Oman 10.35781/1637-000-162-007

Abstract

Abstract: This study explores the development and implementation of InnovateLink Oman, a digital business model designed to harness innovation and digital transformation through a socially driven, profit-oriented approach. The study examines how the platform functions as a digital bridge connecting innovators, academic institutions, and investors, thereby promoting collaboration, entrepreneurship, and technological advancement in line with Oman Vision 2040. Using a descriptive analytical method, the research analyzes the effectiveness of digital transformation tools and artificial intelligence in enhancing the platform’s performance, user engagement, and sustainability. It also evaluates marketing strategies that integrate visual storytelling, social media analytics, and AI-assisted communication to strengthen visibility and participation. A Business Plan and Social Impact Model is developed as an applied component of the study, outlining the InnovateLink Oman initiative as a startup social enterprise that combines profitability with community service. The proposed model includes an AI-powered idea-matching system, mentorship networks, innovation bootcamps, and premium digital services that ensure both financial viability and societal value. Findings reveal that InnovateLink Oman can serve as a national and scalable model for digital innovation, supporting youth empowerment, academic collaboration, and sustainable economic diversification. The integration of AI, creative marketing, and community-based engagement positions the project as a transformative framework for digital entrepreneurship and social innovation in Oman. Keywords: AI in entrepreneurship, Digital transformation, business model, InnovateLink Oman, Oman Vision 2040, social innovation