The Impact of Internal Marketing on the Investment of Marketing Opportunities: A Field Study on Hail Saeed Anam Group of Companies in the Capital Secretariat - Sana’a 10.35781/1637-000-141-006

Abstract

This study aims to reconsider the phenomenon of the split watad (al-watad al-mafrūq) from a digital phonetic perspective that reveals its structural origins and rhythmic significance within the Arabic metrical system. The research is based on the hypothesis that the split watad is not an accidental formation or an exception to the rule of the cohesive watad, but rather an authentic phonetic structure imposed by the balance of rhythm. The study employs precise digital and acoustic analyses of poetic segments from multiple meters, using computational tools to trace the temporal sequences among the syllabic units that constitute both the poetic rhythm and the split watad. The results demonstrate that the split watad possesses a distinct phonetic coherence comparable to that of the cohesive watad in its stability as a rhythmic nucleus. The separation between its two parts does not lead to the disintegration of its rhythmic unity; instead, it introduces a tonal diversity that enhances the flexibility and richness of the Arabic metrical system. The study confirms the authenticity of the split watad within the Arabic rhythmic structure and refutes traditional views that considered it a deviation from the canonical pattern. The research concludes that interpreting prosodic phenomena through digital phonetic analysis provides a contemporary scientific framework for rethinking Arabic meter in its natural and temporal dimensions, opening new horizons for modern prosodic studies. Keywords: Split Watad – Rhythmic Originality – Phonetic Analysis – Digital Analysis – Arabic Meter – Modern Prosody – Rhythmic Structure – Temporal Balance